Dial Cab Advertising is a medium with high levels of recall, reaching a local, business, and tourist audience en route to and from airports, hotels, convention centres, sporting events, shopping centres and restaurants. Displays are printed on panels affixed either to the roof or trunk of taxicabs.
Fully wrapped taxis are becoming a popular media variation. Wrapped taxis use the same production techniques as fully-wrapped buses. Some taxis offer digital displays on the roof or video screen advertising inside the passenger compartment.
Used to reach taxi riders, pedestrians, and vehicular traffic in urban areas. Available in major metropolitan markets.